Steam Key Activation

1.Go to http://store.steampowered.com/about/

2.Click "Install Steam"

3.Once the client is installed and has started, log in with your username / password (create one if needed).

4.Once logged-in click "+ Add a game" in the bottom left corner (Or use the "Games" tab in the main menu).

5.Select "Activate a game on Steam..."

6.A screen will ask you to accept the "Steam subscriber agreement". Click accept.

7.A window will prompt you to enter the code you purchased on NEO, we have sent it to your email that you provided during checkout. 

8.Steam will authenticate your code after a few minutes.

9.The game is now visible in your list.

10.Click it to start the download.

For Alter gifts activation, please refer to this guide
altergifts-activation-claim-the-purchased-product